Octopus is a company that specializes in creating personalized content for display on screens in the retail industry, using artificial intelligence to analyze the people who look at the screens and their viewing habits. Its AI module analyzes the amount of time people spend looking at each image and displays personalized content accordingly. Octopus also uses this data to create a connection between screen viewing frequency and purchasing behavior, providing brands with purchasing index reports. In addition, the company offers innovative approaches such as allowing payments to be made through screens or using them as a local advertising network.